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Increased productivity, decreased resourcing – digital automation is a win/win - Press Room
Friday, April 24, 2026
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Increased productivity, decreased resourcing – digital automation is a win/win

Reducing time spent on reporting from 4 hours to 10 minutes, shifting 95% of sales to online payment, retrieving stock at a click of a button; it sounds too good to be true, right?

Not for one small Sydney medical device rental business! Recover Plus has reaped the rewards of taking their business on the automation and digital transformation journey.

Time and scalability are at the crux of what makes a small business successful in Australia and these factors were considered deeply during Recover Plus’s digital automation transformation. The outcome of this consideration delivered streamlined sales, a secure payment platform, centralised communications with clients, improved stock management, and increased reporting efficiencies for the business.

These solutions have been vital in Recover Plus’s business development after experiencing rapid growth during the COVID-19 pandemic. “Late one night I was catching up on 4,000 emails, invoicing, inventory stocktake, and some oversees issues, all while my phone was ringing and my child was screaming in the background” explains Phil Riddington, Recover Plus National Business Development Manager, “I knew there was a better way and we have found it with business workflow automation technology”.

And Phil couldn’t be more pleased with the results, “it has enabled me to spend more time doing productive things like growing the business, talking to clients, talking to my agents who are looking at new opportunities. Importantly it has also helped us with our auditing procedures which are essential working in the medical industry”.

Recover Plus needed a digital workflow automation platform that could digitise and automate any of their business processes and that is what they found with Cypher IQ Digital. “Our solution is fully customisable meaning we can help any business identify opportunities to save time, money and resources”, says Cypher IQ Director, Cameron Lawes, “we appreciate that automation is not one size fits all and with Recover Plus our goal was to understand the unique issues Phil was facing and provide a solution”.

Cameron and the team at Cypher IQ know that the future of business is digital and automated. “It is always rewarding for us to see how a business thrives after we have implemented the necessary automation”, says Cameron, “it has been great to see how our solutions have allowed Recover Plus to grow successfully, which inadvertently means we’ve helped more people get access to some amazing pieces of medical technology”.

While the journey to date has been game-changing for Phil and Recover Plus, they’re not quite at their final destination just yet. “There is always something burning in the background” says Phil, “we are going to continue the journey and just add in more as we go”. And Cameron can confirm Cypher IQ will be with them the whole way, “once we have built one workflow for a business, building another is easy. We are excited to be working with a range of businesses who are taking the plunge into the digital automation space”.

Digital automation will be the answer to many small businesses issues as the Australian business landscape continues to change. “At the moment there are serious staff shortages and business process automation is a great solution to this”, says Cameron, “digital automation is as equally diverse as the ever-changing environment small businesses are navigating. Today it could help with staff shortages, then tomorrow with new compliance requirements, the opportunities are endless”

MEDIA CONTACT: Kyla Hill, C7EVEN Senior Account Manager, 0436 288 219

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The information contained in this press release is submitted by an external source.

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