Website owners across the globe are reporting a surge in unsolicited spam emails offering questionable SEO services, with Indian company Triveni Infosoft Pvt Ltd now linked to ongoing campaigns.
Thousands of business operators say they receive cold pitches daily from Gmail.com accounts claiming to represent “professional SEO experts” who promise to deliver instant top Google rankings for a fee.
Some website owners report receiving as many as 20 such messages a day.
Investigations suggest that companies like Triveni Infosoft rely heavily on these mass email blasts to find clients.
Ironically, despite marketing themselves as search optimisation specialists, they struggle to rank their own websites or generate customers through legitimate organic search traffic.
Instead, they turn to intrusive, unsolicited marketing tactics via free email providers and they spam as many websites as they can find via paid email address lists and breach GDPR compliance and the CAN-SPAM ACT
The Spam Email
Below is an example of one of the spam emails, sent from a Gmail.com account, that Triveni Infosoft has used to flood the inboxes of website owners worldwide.
Upon investigating the sender behind these email, we responded requesting their SEO services. The response was from Triveni Infosoft Pvt Ltd with the following email
It said.
Thank you very much for your revert and for showing interest in working with us.
My name is Nikhil, and I’m based in India. You can learn more about us by visiting Triveni Infosoft Pvt Ltd. For more information, please feel free to add me on WhatsApp at +91-99111204975.
We are offering Organic SEO (Google First Page) Service starting from $99 per month. We utilize organic practices to enhance website ranking in Google’s organic search results, aiming for the first page, and to increase website traffic.
Our service includes both on-page and off-page SEO, and we create backlinks in accordance with Google guidelines and the latest Google updates.
You will receive a weekly SEO work report with live links and a website analysis report, keeping you updated on the progress of your website’s SEO and keyword ranking.
At this price, you can target 15 keywords. To help us analyze and send you a monthly task and responsibility breakdown, please send me your website URL and keywords. Kindly add me on Mobile/WhatsApp at +91-99111204975.
Regards,
Triveni Infosoft PVT.LTD
Nikhil
IND- Mobile/Whatsapp : +91-9911204975
Meanwhile, the SEO services provided by Triveni Infosoft are widely criticised as sub-par and outdated.
Their offerings typically revolve around packages that promise to rank a fixed number of “keywords” at different price points. Industry experts say this approach reflects a poor understanding of modern SEO.
“Keyword ranking in isolation is a vanity metric,” one digital strategist explained. “Ranking for a handful of terms doesn’t guarantee relevant traffic, conversions, or business growth.
“Real SEO is about holistic visibility — technical optimisation, quality content, user experience, authority-building, and long-term organic strategies,”
“Simply paying to rank keywords is short-sighted and leaves businesses vulnerable to constant algorithm changes.”
The pattern is familiar: vague promises of dramatic traffic growth, quick fixes, and guaranteed “No. 1 in Google” results — offers that are widely dismissed by professionals as unrealistic.
Experts warn that these campaigns not only undermine trust in digital marketing but also cross legal lines.
Such practices are in direct violation of international anti-spam regulations, including the CAN-SPAM Act in the United States, Australia’s Spam Act 2003, and the UK’s Privacy and Electronic Communications Regulations (PECR).
Cybersecurity analysts caution businesses to remain vigilant. “If a company can’t even establish its own online credibility without resorting to spam, that’s a clear red flag,” one analyst said.
It has become increasingly predominant that low-quality Indian SEO outfits, offering ineffective and outdated marketing strategies, are relying on free email providers like Gmail to push their services. (Many of them scams)
If you own a website, chances are you’ve already received one of these unsolicited pitches.
Industry observers say ethical marketing behaviour within parts of India’s SEO sector has dropped to rock bottom, with companies prioritising volume-driven spam over professional standards, credibility, and measurable results.
Other Indian SEO Spam Email Firms
For now, Triveni Infosoft and similar firms appear to be banking on volume — flooding inboxes in hopes that a fraction of recipients will engage. And for those who do find themselves with finaincial losses due to a poor service.
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